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The 16 Best Places to Shop in SoHo, New York City

When it comes to shopping in New York City, few neighborhoods are as iconic as SoHo. Known for its trendy boutiques, luxury stores, and unique finds, SoHo is a must-visit destination for fashion lovers and style enthusiasts.

Whether you're looking for high-end designers, vintage treasures, or one-of-a-kind pieces, SoHo has something for everyone. From flagship stores to hidden gems, this vibrant neighborhood offers a shopping experience unlike any other.

So if you're in the mood for some retail therapy, be sure to check out The 16 Best Places to Shop in SoHo, New York City below and start planning your shopping spree in this stylish and chic neighborhood.

How this guide is ordered

Chosen by our New York editors from places across the five boroughs, giving weight to a long track record with locals, current opening details and how well each one delivers on what it promises. Lists are revisited often; tell us when a spot closes or moves.

Featured businesses may pay for a more visible position within the guide.

Top 3Full listMapHow to choose

Compare 15 local options

UNIQLO Soho Store#1
What stands out
  • Great customer service and helpful staff.

  • Good selections and fast self-checkout machines.

  • Fashionable and affordable clothing options.

  • Beautiful displays and kind workers.

UNIQLO Soho Store

4.44,731 reviews
546 Broadway, New York, NY 10012, United States

UNIQLO Soho Store is a renowned clothing store located in New York, United States. With a rating of 4.4, this store offers a range of services and features to cater to its customers. From in-store shopping to quick visits, they ensure a seamless and convenient shopping experience. Customers can enjoy LGBTQ+ friendly and transgender safe space environment while exploring their wide selection of men's and women's clothing. Additionally, they provide credit cards as a payment option along with NFC mobile payments for a hassle-free transaction.

Here are some key points from customer reviews:

MoMA Design Store#2
What stands out
  • Great selection of unique and practical items

  • Excellent curation of products

  • Impressive selection of books and interior design items

  • Fun and artistic products for all ages

MoMA Design Store

4.52,039 reviews
81 Spring St A, New York, NY 10012, United States

MoMA Design Store is a renowned gift shop located in New York, offering a wide range of innovative and artsy products for customers to choose from. The store provides various services such as Delivery, In-store pick-up, and In-store shopping for added convenience. Customers can enjoy a quick visit to browse through the curated collection of items, ranging from furniture to playing cards.

The store is known for its diverse selection of products, catering to different tastes and preferences. Customer reviews highlight the following key points:

One customer mentioned, "This is by far the best of the MoMA stores in NYC. Much better than the one at the museum. Just a really great selection." Another customer shared, "Always an amazing option to see innovation and very useful products!" With a rating of 4.5 based on 2039 reviews, the MoMA Design Store continues to attract customers with its unique offerings and top-notch service.

Mure and Grand - Soho#3
What stands out
  • This shop is SO cute — I wanna live here. Really adorable/fun clothes, shoes, accessories, and decor. Janely was super friendly and helpful 🙂

  • This place is super cute and they play great music. They have great items that seem well-made. The staff is friendly. Everyone is super kind. Such cute products!

  • Such a beautiful store with unique jewelry and clothing. Definitely recommend this store to anyone visiting the area.

  • This place is every preteen and teenage girl's dream. It’s so cute in here. I can’t wait to come back. Highly recommend.

Mure and Grand - Soho

4.9206 reviews
155 Spring St, New York, NY 10012, United States

Mure and Grand - Soho is a charming Boutique located in the heart of New York City. With a Rating of 4.9, this small business has quickly become a favorite among locals and visitors alike. Customers rave about the unique selection of clothing, accessories, jewelry, and decor offered at this store.

The patrons appreciate the excellent customer service provided by the staff, with shout-outs to employees like Tori, Yci, and Bailey. Whether you're looking for NYC-branded clothing, cute rings, hair clips, or unique stickers, Mure and Grand - Soho is the perfect destination for all your shopping needs. Visit their Website for more information or stop by during their convenient hours to experience the charm of this boutique firsthand.

MUJI SOHO#4
What stands out
  • This place is a sanctuary, with pleasant diffusers and essential oil blends. The in-store playlists on Spotify add to the relaxing ambiance.

  • MUJI is loved for its wonderful notebook options and top-notch quality. Customers also appreciate the Mother’s Day promotion on essential oils and diffusers.

  • Customers have dubbed it a "Shopping Heaven" and "Muji wonderland" for its Korean storage, clothing, luggage, school supplies, and adorable keychains.

  • The store offers unique and high-quality household items and comfort clothing. Customers find the products worth the price for their uniqueness and appearance.

MUJI SOHO

4.41,228 reviews
455 Broadway, New York, NY 10013, United States

MUJI SOHO is a renowned Department store located at 455 Broadway, New York, NY. This establishment offers a variety of services and features to enhance the shopping experience of its customers. Some of the highlighted features include In-store pick-up, providing convenience for those who prefer to shop online and pick up their items in-store. The store also offers Wheelchair-accessible entrance for easy access to all visitors.

Customers have praised MUJI SOHO for its exceptional services and products. Here are some summarized reviews:

With a rating of 4.4, MUJI SOHO continues to impress its customers with its exceptional products and services. Visit their website here for more information or give them a call at +1 212-334-2002.

The Shops of Soho#5
What stands out
  • Great place to shop for unique fashion and handmade jewelry pieces.

  • Excellent customer service with vendors who take the time to assist each customer.

  • Huge options in a quaint spot, with lovely vendors and reasonable prices.

The Shops of Soho

4.760 reviews
435 Broadway, New York, NY 10013, United States

The Shops of Soho is a vibrant shopping mall located in New York, NY. This charming spot offers a wide variety of stores, including luxury, urban, and sportswear brands, making it a perfect neighborhood for a leisurely shopping stroll.

Customers rave about their experience at The Shops of Soho, leaving glowing reviews such as:

However, there are also reviews highlighting the need for improvement in areas such as overcrowding and issues related to customer service. Despite this, The Shops of Soho remains a popular destination for those looking for a diverse shopping experience in a compact location. If you're in the area, don't miss the chance to explore this charming gem in the heart of Soho.

GU#6
What stands out
  • This is the sister brand of Uniqlo store from Japan. It offers nice color variations and materials, probably more in fashion step than the Uniqlo stores.

  • GU has great prices, amazing selection, and a very relaxed environment, making it a vibe worth experiencing.

  • Customers appreciate the great styles and quality of the clothing, with many considering GU to be a go-to for standard wardrobe pieces that last.

GU

4.4115 reviews
579 Broadway, New York, NY 10012, United States

GU is a popular Clothing store located in New York offering a variety of Men's clothing and Women's clothing. Customers can enjoy In-store shopping as well as Wheelchair-accessible entrance for easy accessibility. The store is known for its quick visit option, making it convenient for shoppers looking for a fast and efficient experience.

With a rating of 4.4, GU has received positive feedback from customers. Here are some key points from recent reviews:

If you're looking for on-trend clothing at affordable prices, GU is the place to be. Make sure to check them out for a unique shopping experience!

rag & bone#7
What stands out
  • Great customer service and personalized shopping experience

  • High-quality clothing and unique styles

  • Helpful and friendly staff who go above and beyond

  • Swift and efficient assistance with returns and exchanges

rag & bone

4.3113 reviews
119 Mercer St, New York, NY 10012, United States

rag & bone is a well-known clothing store located in New York, offering a wide range of men's and women's clothing. The store is LGBTQ+ friendly and provides wheelchair-accessible entrance for customers. With amenities like Wi-Fi, customers can enjoy a comfortable shopping experience.

Customers have had positive experiences at rag & bone, with a rating of 4.3 out of 5 based on 113 reviews. Some key points highlighted in the reviews include:

Visitors praise the knowledgeable and attentive staff, particularly mentioning individuals like Kyle and Victoria who provided exceptional service. With its trendy clothing offerings and top-notch customer service, rag & bone continues to attract fashion-forward shoppers looking for a memorable retail experience.

Theory SoHo#8
What stands out
  • Attentive and knowledgeable staff, providing a seamless shopping experience

  • Quality, well-tailored clothing with a reasonable price point

  • Convenient location in SoHo with a wide selection of sartorial choices

  • Very friendly and helpful customer service, making shopping a delightful experience

Theory SoHo

4.362 reviews
47 Greene St, New York, NY 10013, United States

Theory SoHo is a renowned clothing store located in New York City. They offer a range of services to cater to their customers, such as kerbside pickup, delivery, in-store pick-up, in-store shopping, and same-day delivery. The store is wheelchair-accessible and provides a quick visit option for hassle-free shopping. Customers can conveniently pay using credit cards, debit cards, or NFC mobile payments.

In addition to their exceptional services, Theory SoHo is known for its high-quality men's and women's clothing. The store has received rave reviews from satisfied customers, praising their outstanding customer service and stylish clothing options. Here are some key points from customer reviews:

With a rating of 4.3 stars and glowing reviews, Theory SoHo continues to be a favorite destination for fashion enthusiasts in New York City.

IF SOHO NEW YORK#9
What stands out
  • Customers mentioned that the prices at the store can be higher compared to online retailers.

  • Some visitors found the staff to be unfriendly and the atmosphere underwhelming.

  • However, others praised the boutique for its well-curated selection and customer service.

IF SOHO NEW YORK

4.254 reviews
94 Grand St, New York, NY 10013, United States

IF SOHO NEW YORK is a trendy Clothing store located in New York. This boutique offers a Quick visit planning option and accepts various payment methods like credit cards and debit cards. Customers can enjoy exploring a selection of unique and high-end clothing items.

The reviews for IF SOHO NEW YORK highlight a few key points:

Overall, for individuals looking for avant-garde clothing and a unique shopping experience in NYC, IF SOHO NEW YORK might be worth a visit.

Wolf & Badger#10
What stands out
  • Personalized attention and expert styling advice from staff

  • Well-curated selection of independent designers

  • Convenient return policies and hassle-free shopping experience

  • Unique and eclectic fashion pieces available

Wolf & Badger

4.172 reviews
95 Grand St, New York, NY 10013, United States

Wolf & Badger is a top-tier boutique located in the heart of New York City. The store offers a variety of service options such as delivery and in-store pick-up, making it convenient for customers to shop. Additionally, the boutique is LGBTQ+ friendly and features a wheelchair-accessible entrance, ensuring inclusivity for all visitors.

Customer reviews rave about the exceptional customer service provided by the knowledgeable and friendly staff. Some key points from the reviews include:

One reviewer praised the store for its focus on ethical and unique brands, highlighting the diverse range of styles and designers available. With a rating of 4.1 and positive reviews from satisfied customers, Wolf & Badger is a must-visit destination for fashion enthusiasts in New York City.

Louis Vuitton New York Soho - Pop-Up Store#11
What stands out
  • Amazing display of Malle Courier

  • Cute little store with beautiful iconic Trunks

  • Fashion LV

  • Great space for displaying newest collections like Virgil Abloh's upcoming 2054 collection

Louis Vuitton New York Soho - Pop-Up Store

4.230 reviews
122 Greene St, New York, NY 10012, United States

Louis Vuitton New York Soho - Pop-Up Store offers a unique experience for leather goods enthusiasts in New York. With a rating of 4.2, based on 30 reviews, customers have highlighted several key points:

The store provides in-store shopping and accepts credit cards. Customers have praised the superb service and pleasant ambiance, making it a must-visit destination for luxury fashion lovers in New York.

& Other Stories#12
What stands out
  • One customer loved the beautiful and elegant styles available, highlighting the wide selection of fashion jewelry.

  • Another customer expressed disappointment in the quality of a product purchased, mentioning that their concerns were not addressed by the customer service team.

  • A shopper enjoyed browsing the unique fabrics used by & Other Stories but found the sizing to be inconsistent, with some styles running larger than expected.

  • Some customers mentioned experiencing rude interactions with staff members, which impacted their overall shopping experience negatively.

& Other Stories

3.8191 reviews
575 Broadway, New York, NY 10012, United States

& Other Stories is a trendy clothing store located in the heart of New York City. They offer a variety of services, including delivery and in-store shopping options. The store is known for its vast collection of women's clothing, ensuring that every visitor finds something they love. Its welcoming environment makes it a LGBTQ+ friendly and transgender safe space.

Customers have shared their experiences, with a few key points:

If you're looking for a chic shopping destination with a diverse selection of clothing options, stop by & Other Stories and explore their latest collections.

What Goes Around Comes Around#13
What stands out
  • Excellent customer service, especially commendable staff member Lydia who assisted in finding beautiful Chanel and Hermes pieces.

  • Some customers experienced issues with service, like a lack of clear instructions upon entry and difficulties communicating with staff.

  • One customer praised the store for finding a long-desired vintage Chanel handbag, expressing love for their purchase.

  • Others expressed concerns over pricing, stating items were overpriced and some had quality issues.

What Goes Around Comes Around

3.5115 reviews
Between Broome Street and Grand Street, 351 W Broadway, New York, NY 10013, United States

What Goes Around Comes Around is a renowned vintage clothing store located in the heart of New York. The store offers a variety of pieces, including men's and women's clothing, catering to all fashion enthusiasts looking for unique finds.

Customers have shared their experiences, highlighting key points:

Visit What Goes Around Comes Around for a curated selection of vintage pieces and a chance to discover your next fashion treasure in the bustling city of New York.

Isabel Marant New York Soho#14
What stands out
  • Went in for one thing and left with something better. The stylist was lovely to work with and helped me find the perfect outfit.

  • Great experience with the stylists, but disappointed that only store credit is offered for returns.

  • Unsatisfied with the poor customer service received from a salesperson at the store.

  • Experienced high prices, poor customer service, and a frustrating return policy.

Isabel Marant New York Soho

3.629 reviews
469 Broome St, New York, NY 10013, United States

Isabel Marant New York Soho is a trendy Clothing store located in New York, offering a variety of stylish outfits designed by Isabel Marant. The store provides Quick visit options and accepts various payment methods, including credit cards, debit cards, and NFC mobile payments. Additionally, the store offers Wheelchair-accessible entrance for customers needing assistance.

Customers have shared their experiences at Isabel Marant New York Soho:

Overall, customers appreciate the unique clothing options at Isabel Marant New York Soho, but some have raised concerns about customer service and return policies. Despite mixed reviews, the stylish collections and trendy atmosphere of the store continue to attract fashion-forward shoppers.

Sundaysoho#15
What stands out
  • Some customers have mentioned the lack of seating in the store, making the shopping experience uncomfortable.

  • Others have expressed concerns about the return policy and customer service, feeling let down by their interactions with staff.

  • Despite these issues, many still praise the store's selection of clothes, noting that the items are stylish and on-trend.

Sundaysoho

2.430 reviews
545 Broadway, New York, NY 10012, United States

Sundaysoho is a trendy clothing store located in the heart of New York City. Known for its small business charm and unique pieces, it offers a personalized shopping experience for fashion-forward individuals.

Customers have highlighted a few key points in their reviews:

If you're looking for a one-of-a-kind shopping experience in NYC, make sure to check out Sundaysoho for the latest in fashion trends and unique pieces.

The comparison at a glance

#BusinessRatingReviews
#1UNIQLO Soho Store 4.44,731
#2MoMA Design Store 4.52,039
#3Mure and Grand - Soho 4.9206
#4MUJI SOHO 4.41,228
#5The Shops of Soho 4.760
#6GU 4.4115
#7rag & bone 4.3113
#8Theory SoHo 4.362
#9IF SOHO NEW YORK 4.254
#10Wolf & Badger 4.172
#11Louis Vuitton New York Soho - Pop-Up Store 4.230
#12& Other Stories 3.8191
#13What Goes Around Comes Around 3.5115
#14Isabel Marant New York Soho 3.629
#15Sundaysoho 2.430

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Map of Places to Shop in SoHo, New York City

Soho, New York City, is a shopping mecca filled with trendy boutiques, high-end designer stores, and unique specialty shops. From luxury brands to local artisans, Soho offers a diverse shopping experience for every taste and budget. Explore this vibrant neighborhood and discover the best places to shop for fashion, accessories, home decor, and more.

How to choose Places to Shop in New York City

  1. Wide variety of shops.
  2. Unique shopping experience.
  3. Fashion-forward boutiques.
  4. High-end designers.
  5. Vintage and thrift stores.

Frequently asked questions

What are the most popular shopping destinations in SoHo?

SoHo, short for South of Houston Street, is home to many popular shopping destinations in New York City. Some of the most well-known include: Apple Store SoHo: A flagship Apple store with a unique and modern design. Prada: Known for its luxurious and high-end fashion designs. Uniqlo SoHo: A Japanese retailer with trendy and affordable clothing options.

What types of stores can be found in SoHo?

SoHo is known for its diverse range of stores catering to every style and budget. Visitors can find: Boutiques: Offering unique and curated selections of clothing, accessories, and home goods. Designer Flagship Stores: Showcasing the latest collections from top fashion designers. Art Galleries: Featuring contemporary art exhibitions and events.

Are there any shopping events or sales in SoHo?

SoHo often hosts special shopping events and sales throughout the year, attracting both locals and tourists alike. Keep an eye out for promotions such as: Sample Sales: Where designer items are sold at discounted prices. Holiday Markets: Offering unique gifts and seasonal items. Sidewalk Sales: Where stores set up tables outside to sell merchandise at reduced prices.

What are some tips for shopping in SoHo?

For a successful shopping experience in SoHo, consider the following tips: Wear comfortable shoes, as you'll be doing a lot of walking. Visit during weekdays for a less crowded shopping experience. Bring a reusable bag for your purchases to help reduce waste. Explore side streets and alleys for hidden gems and unique finds.

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